Behind the scenes; The Microsoft 'Start Something' ads

With its die-hard following and ber-cool corporate image, Apple has no problem in courting the massed ranks of graphic designers, musicians and other creatives. Microsoft, on the other hand, has often suffered from a slightly stuffy image. But the Redmond-based giant aims to redress the balance with its latest advertising campaign, which focuses on many of the creative aspects of Windows XP.

The huge campaign focuses on 13 creative themes covering education, science, music, sports, family and life management, gaming, photography, cooking, travel, entertainment, work, productivity and entrepreneurship. The aim is to run it for 15 months in 11 countries, and it will be delivered through TV, print and online ads.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.