Scary teddy bear promo with a sting in its tale

By Creative Bloq Staff
published

Things really do come alive in the night in this brilliant new advertising spot for Steiff teddy bears by renowned film school Filmakademie Baden-Württemberg.

If you go down to the woods in this new promo, you really are in for a big surprise. Created for toy maker Steiff, the minute-long spot features a young boy who, after falling asleep, enters the nightmare of being chased through dark woodland by a terrifying monster.

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Creative Bloq Staff

The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq. 

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