Epic XBox One ad invites you to a new generation of gaming

As we edge closer to the launch of Sony's and Microsoft's new gaming consoles, the battle for 'most viewed ad' is on. Last week, Sony exploited the nostalgia of the PlayStation and, now, Microsoft has released this action-packed spot, simply titled Invitation.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.