Nike's new Flyknit technology is showcased with mindblowing VFX in this new spot, created by LA-based design agency Royale. Inspired by feedback from runners, the Nike Free Hyperfeel Running Shoe is the result of countless athletes craving a trainer with the snug fit of a sock.
Using a combination of software, the team simulated fabric growing from the sole, binding together to form the entire shoe. 3D artist Andy Moorer comments on Vimeo: "Cinema 4D played a significant role in design.
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