You won't believe this CG ape isn't real!

No animals were harmed in the making of this ad. Because, thanks to the use of photorealistic CG, there aren't any.

Animal rights organisation PETA is well-known for producing controversial advertising campaigns to get its message across. And it's latest offering '98% Human' is definitely no exception. The hard-hitting commercial isn't by any means an easy watch - there's a pretty unpleasant ending - but it's a fantastic example of photorealistic CG.

It's difficult to believe the creature is not real - and that's actually the point of the harrowing advertisement. PETA’s message is that we should remove real apes from TV, film and commercial production in favour of such pixel-generated creatures instead.

The idea came from ad agency BBDO, New York, with design and animation taken care of by Mill+ NY. The content may upset some, but what's undeniable is that everything from the modelling and rigging to the fur, texturing and animation is nothing short of amazing.

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3D