Potent posters highlight issue of 'honour killings'

Discover how 3 top ad agencies responded to Cosmopolitan magazine's challenge.

Creature poster

The winning poster created by Creature London

The advertising industry may be associated with frivolity, but it's always keen to use print ads to engage with the serious issues in society too.

And so when Cosmopolitan and protest group Karma Nirvana challenged three top advertising agencies to create a defining image for their campaign to remember Britain's 'lost women', they were happy to get involved.

The brief

Calling for a national day of memory for girls killed by their families each year in the name of 'honour', Adam & Eve DDB, Leo Burnett and Creature London were briefed with creating a striking and emotive image that visually encapsulated the story of the campaign.

A team of judges, including the magazine's editor-in-chief Louise Court and BBC Breakfast presenter Naga Munchetty, selected Creature London's poster, shown above, as the winning image.

It was later projected onto the Royal Opera House to coincide with Prime Minister David Cameron's Girl Summit:

Meanwhile here's the design created by Adam & Eve...

Adam & Eve poster

... and two posters created by Leo Burnett:

Leo Burnett poster

Leo Burnett poster

So far, more than 115,000 people have pledged their support for a day of memory. You can find out more about the Cosmopolitan campaign against honour killings here.

Have you seen an inspiring poster design lately? Share it in the comments below!

ABOUT THE AUTHOR

Tom May is a freelance writer and editor specialising in design and technology. He was previously associate editor at Creative Bloq and deputy editor at net magazine, the world’s best-selling magazine for web designers. Over two decades in journalism he’s worked for a wide range of mainstream titles including The Sun, Radio Times, NME, Heat, Company and Bella. Follow him on Twitter @tom_may.