Rachel Simpson on the challenges of designing for emerging markets

One of the big challenges facing anyone working in web design or frontend development over the next few years is going to be catering for users from emerging markets. 

Rachel Ilan Simpson, a user experience designer on the Google Chrome team, is going to be speaking on this subject at Generate London in September; if you have even half an eye on the future of the web, you won't want to miss her talk: Designing for our next billion users.

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Jim McCauley

Jim McCauley is a writer, performer and cat-wrangler who started writing professionally way back in 1995 on PC Format magazine, and has been covering technology-related subjects ever since, whether it's hardware, software or videogames. A chance call in 2005 led to Jim taking charge of Computer Arts' website and developing an interest in the world of graphic design, and eventually led to a move over to the freshly-launched Creative Bloq in 2012. Jim now works as a freelance writer for sites including Creative Bloq, T3 and PetsRadar, specialising in design, technology, wellness and cats, while doing the occasional pantomime and street performance in Bath and designing posters for a local drama group on the side.