Animation brings unethical farming to light

Clever scripting and well-crafted animation makes this thought-provoking commercial for Chipotle a must-see.

A new advertising campaign has to strike a chord with their audience to make any sort of impact at all. This offering from CAA Marketing for Chipotle's latest commercial has done just that and more - highlighting the devastating effects of unethical farming.

The three-minute animation focuses on a scarecrow character, who is seen working in an unethical factory before heading home and picking fresh fruit and vegetables to sell to the masses. Its theatrical stance will produce a lump in almost anyone's throat, thanks to the clever scripting and heart-rending happenings.

The musical accompianment by Fiona Apple only aids the commercial's message, with the Oscar-awarded animation specialists Moonbot studios also lending a hand. You can also download an interactive game for your iPhone and iPad devices as part of the unethical awareness campaign.

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