5 big branding mistakes to avoid

The arrival of social media and new digital channels have transformed branding. But when it comes to connecting a brand with customers, there are still fundamental mistakes an art director needs to steer clear of. 

Here, an expert team of creative directors share their thoughts on what brands should avoid at all costs.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.