7 ways to inject personality into your branding work

What does it mean to work at the boundary between strategy and creativity? Here Tom Moloney and Dan Radley from London-based branding and communication studio NB discuss becoming the consumer, how they tackle their biggest challenges and finding the 'holy grail' of the brief.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.