Colourful and eye-catching branding for design school

This colourful branding for the University of the Arts in Helsinki instantly grabs your attention.

university of the arts helsinki branding

X marks the spot for this inspiring branding

For a university that specialises in the arts, you have to get your branding right. Representing a school that teaches design means that your branding - from business cards to leaflets, tote bags to pencils - has to evoke a strong sense of creativity.

Thankfully, the University of the Arts in Helsinki have truly outdone themselves with this inspiring, colourful and eye-catching branding. The strategy for the identity was to create a distinctive set of logotypes based on a common design language, and to introduce an anchor symbol that acts as a point of connection between the university mother brand and the three academy brands.

The simple and bold 'X' is designed to be seen as a starting point, which is perfect seeing as many of the university's students embarking on their own new journey.

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

university of the arts helsinki branding

See more images of this branding over on Behance.

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