Hot on the heels of our Brand Impact Awards, we're proud to announce the Impact Conference - a new one-day event dedicated to the craft of branding.
We can now reveal more details of the Impact Conference, a new one-day event from the makers of Computer Arts about how to achieve excellence and consistency in branding across all formats and market sectors. Taking place on 6 March 2014, the event is curated and introduced by independent design writer and consultant Lynda Relph-Knight, former editor of Design Week.
As with the Brand Impact Awards, client-side commissioners will also play a big role in the conference - which includes representatives from Coca-Cola (James Sommerville, former creative director of Attik), Carlsberg, the British Heart Foundation and Tesco.
Our main theme is collaboration - whether between creative teams, specialists like illustrators, writers and photographers, or with clients themselves - and throughout the day the sessions will explore how to build strong, valuable and fruitful creative relationships.
Broken down by market sector, the schedule for the day explores how great collaboration can lead to world-class branding, with sessions dedicated to FMCG (Fast-Moving Consumer Goods), Sports, Charities, Financial Services, Luxury Goods, Drinks and Retail.
If you work in branding, you can't afford to miss it. Check out the conference website for full details, and we look forward to seeing you there.