World-class branding for global sim card

The Fogg SIM card can be used almost anywhere in the world. And its branding, created by Agency Bunch, has suitably universal appeal.

Starting up a new business or product can be tricky - especially when it comes to getting the branding just right. So London based agency Bunch had their work cut out when they were asked to create an identity for Fogg - a SIM card that allows you to stay online when travelling for a fixed cost.

Bunch developed the identity based on directions suggested by brand agency Kurppa Hosk. A stark and somewhat technical visual foundation is complemented and led by an inspiring blob – while digital in nature, its 3D model carefully combines light, texture and space which brings depth in both print and digital format while maintaining its poetic essence.

Also in charge of print production, Bunch was able to produce materials with great attention to detail, where the borderless theme is explored not only through typography and visuals but also materials, print processes and finishes.

fogg branding

fogg branding

fogg branding

fogg branding

fogg branding

fogg branding

fogg branding

fogg branding

See more of Bunch's work over on their website.

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