Floating Eye branding is a vibrant masterpiece

A visual language of symbols, this branding for ‘The Floating Eye’ theme of the Sydney Pavilion in Shanghai Bienale is a vibrant feast.

shanghai branding

Vibrant colours make these symbols simply stunning

Woah! This isn't one for those with a tendancy for headaches. It is, however, one for those of you who adore splashes of vibrant colour and the sort of branding that isn't afraid to go bold. Created by a talented team of designers and art directors, this is the sort of branding that we quite simply, adore.

Crafted for 'The Floating Eye' - the curatorial theme of the Sydney Pavilion in the Shanghai Bienale, the art event is the largest in mainland China. Attracting over 8million visitors, Sydney was part of the Inter-City Pavilions, offering observations of a city's shifting references and influences.

Conveying the varied perspectives of the city's transforming reality though its demographics, environment, history, politics, geography and society, the team built a visual language of symbols. These, combined and intertwined by a shifting graphical interpretation of the lens of the viewer, made for a striking device.

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

shanghai branding

See more examples and meet the team over on the Behance page.

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