The Futurist Kitschen's beautifully bold branding

Bursting with bold typography and gorgeous colours, this limited edition hamper design was inspired by La Cucina Futurista.

The Futurist Kitschen branding

Bold, brash and contrasting colours make this a brand that we love

Getting the branding right for a new product is just as important as the product itself. We're always impressed with experimental efforts here at Creative Bloq and this bold and colourful offering from Glasgow based designer Gary Calderwood is a perfect example of that.

"This limited edition hamper design is inspired by La Cucina Futurista - Marinetti's Futurist cookbook," he explains. "The work references the playfulness of the book with a modern Kitsch design approach". Using a choice of clashing colours, this is a branding approach that you'd certainly take notice of.

Featuring an array of cutlery, crockery and accessories, the products are then placed in a beautifully designed hamper - layered for a better use of space. This is the kind of branding we love!

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

The Futurist Kitschen branding

See more work from Calderwood over on his Behance page.

Like this? Read these!

What do you think of this branding project? Let us know in the comments box below!