Helsinki Design Museum gets a new visual identity

Traditional cues joined contemporary design in an eye-catching new look created by Werklig for the Helsinki Design Museum.

Finnish brand design agency Werklig has created a bright, contemporary identity for the Helsinki Design Museum, a project it completed with one eye on the building's 120-year heritage.

Werklig creative director Anssi Kähärä says the branding took its cues from the museum's vaulted ceiling, tiled stoves and square-tiled floor, which had previously featured less prominently.

"In my opinion, design is finding solutions and interpreting messages, not necessarily expressing oneself as a designer. I do appreciate zeitgeist, but without traditional knowledge all that trendy graphic design feels a bit hollow to me," says Kähärä.

This showcase first appeared in Computer Arts issue 215.

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