James Fairbank on the design-conscious world of cycling

Within the sports market, brands are constantly challenged with building loyalty and asserting their authority in the face of fierce competition. It's something that James Fairbank knows well.

As head of brand and central marketing at Rapha, he's responsible for ensuring for ensuring the road cycling specialist engages cycling enthusiasts as well as appealing to design-conscious outsiders – challenges that he'll be discussing when he takes to the stage with AKQA co-founder James Hilton at our Impact Conference. We caught up with him to find out more…

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.