This new identity work mixes Tracey Emin neon with classic type

Following on from its work last year designing a new identity for the Royal Academy, this year Pentagram has turned its attention on another corner of the 245-year-old institution.

The Keeper's House, found in the corner of the RA's Annenberg Courtyard, has recently undergone a full restoration that retains many of its original details, dating back to the 1660s. The Mayfair townhouse now features a new restaurant, bar, lounge and secret garden and, to go with it, Pentagram's Harry Pearce has created a new identity for the restored building.

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