A few months ago at Fluid, we were asked by Sony to pitch for a press-kit packaging project to raise awareness of the new Pink Sony PSP, endorsed by the artist of the same name.
Upon successfully acquiring the pitch, we had no shortage of creative ideas for the direction of this project. The following tutorial will show you how we interpreted the brief, and considered all the different elements that needed to be fused to produce the final package.
One of the main stipulations of this press kit's brief was it had to have an initial wow factor, and it had to be a memorable experience when the receiver first opened it. In this tutorial we show you how we accomplished this€¦