Stylish tea shop branding blends emotion with information

This branding for a tea shop in Mexico is so delightfully stylish, it certainly hits the spot.

Tomas tea branding

The team at Savvy created an experience with their branding choices

Opening up a new shop raises all sorts of challenges. From business cards to interior design, the branding has to live and breathe every corner of your company. Tomás is a tea shop located in Mexico and Monterrey based design agency Savvy Studio took on the job of creating their look.

"Through a simple and clean identity, we portray tea itself as an experience – through scent and taste – that translates into wellbeing for body and mind," they explain. "Our design is inspired upon the lifestyle that surrounds the daily ritual of drinking tea for which we developed a complex graphic system that helps identify all of Tomás' products, categorising and emphasising their origins and key attributes and benefits.

"All of the texts were written so that Tomás would turn all of its brand experiences into an actual journey across the emotional – and informational – world of tea." This simple graphic system teamed with beautiful typography choices and a sleek finish certainly makes this tea shop branding a belter.

Tomas tea branding

Tomas tea branding

Tomas tea branding

Tomas tea branding

Tomas tea branding

Tomas tea branding

Tomas tea branding

Tomas tea branding

Tomas tea branding

Tomas tea branding

What do you think of this tea branding? Is it your kind of blend? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.