Top airline unveils new logo design

Italy's national airline has received a branding overhaul from top consultants Landor.

NEW LOGO: Alitalia gets a dynamic overhaul from Landor

Italy's flag-carrier, Alitalia, has received a new brand identity courtesy of Landor. The new logotype has been given a more dynamic makeover, retaining the green, red and white colours of the Italian flag, and a more dominant 'A' has been introduced, described as "a bold statement of the heights the airline is striving to reach and its enviable experience in the field of aviation".

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OLD LOGO: The previous incarnation was more upright evolution of Walter Landor's original design

Inspired in part by Formula 1 racing cars, striations have been added to the red triangular interior of the Alitalia 'A', creating a pinstripe effect which is designed to reflect exclusivity, attention to detail and a strong focus on design.

The airline's aircraft fuselages are now painted in ivory to reflect of understated Italian style, reminiscent of both original and new Fiat 500 colourways, and progressively banded rearward to create an impression of movement, speed and unhindered progress.

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Peter Knapp, Global Creative Officer at Landor, said: "Walter Landor was involved in the design of the project nearly 50 years ago and now is the time to evolve this enduring brand and update it for today’s market challenges. We have added a subtle sophistication to the design, to the interior and exterior of the aircraft, which connotes the style, passion and craftsmanship of modern Italy."

Have you entered your best branding to the 2015 Brand Impact Awards?

Enter the 2015 BIAs to join the likes of johnson banks, hat-trick and R/GA – all triple award winners in 2014 – as well as Rose and Coast, who scooped Best of Show awards

If you've created some outstanding branding in the last 18 months, you're eligible to enter the Brand Impact Awards.

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The deadline for entries is 18 June, 17:30 GMT. You can find out more about the Brand Impact Awards here, and enter your work today though the Brand Impact Awards website. Good luck!

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Craig Stewart is managing editor of Creative Bloq. Craig has written about everything from cars and design to football and tech for numerous national newspapers, websites and magazines, including Classic Ford, The Scotsman and T3.