The truth behind the controversial Airbnb rebrand

Airbnb logo

Last month, I had the best and craziest week of my professional career. Six months earlier it had hit me that our Airbnb branding and the subsequent refresh of the digital apps and website was going to cause quite a storm. Here was a brand I couldn't pick up a paper or open a tech blog without reading about, and we were working with them to make the biggest visual change in its history.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.