Character designNew stuff

Uh? Internet Explorer rebrands itself as a cute, sexy girl

Think of Microsoft's ageing brower and you think of a feisty anime character in a short skirt, right? No? Well then you'd better check this out...

Internet explorer anime
Will this cute character encourage more people to use Internet Explorer?

It's no secret that Internet Explorer has a less than favourable reputation with certain members of the web community, so it's not surprising that they've decided to come up with a few unique marketing tactics to bring them back into the spotlight. But no one was expecting this...

Microsoft Singapore has rebranded the well-known web browser in the form of a magical girl drawn in the Japanese fantasy anime style. She's called Inori Aizawa and she changes into a costume that gives her superpowers to defeat viruses.

"When I was younger, I used to be a clumsy, slow and awkward girl," the character says. "However, just like the story of ugly duckling, people told me that I have really matured and changed over the years. I feel confident in my abilities now, and I'm eager to show you what I can do."

Whether this will improve Internet Explorer's reputation is still yet to be seen but one thing's for sure - we've certainly never seen anything like it! Head over to Aizawa's Facebook page to find out more.

[via Design Taxi]

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What do you think of this Internet Explorer creation? Let us know in the comments box below!

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