Coolness: Happycentro

The talented creative crew at Italian studio Happycentro delved deep into the history of ‘cool’ in their recent lettering work for German philosophy magazine Hohe Luft. The result? A beautifully crafted paper-cut project with serious attitude.

Happycentro researched the concept and discovered that while ‘cool’ is seemingly a modern idea, it can be traced back to the Greek school of Hellenistic philosophy, in which a person “claims distance and detachment from everyday events”.

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