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Computer ArtsTutorial

Creating a corporate logo

Designing a logo for yourself or for a client can be a long and complex process, because logos don't live in isolation - they are at the hub of an organisation's visual message. Logos are inextricably linked with colour, typeface, shape, application, signage and the other ephemera of business.

But by careful planning and studying the brief, you can work out precisely what's required. Doing your homework pays dividends with imaginative and creative designs. Understanding and appreciating the client - who they are and what they do - is the secret. It's no use designing a club flyer logo full of bizarre futuristic typefaces for an accountancy business. When designing a logo for your own business, don't lose sight of these factors either.

This tutorial will take you through the process of creating a new corporate identity-logo, corporate colours and typefaces - and then how to use those elements to design stationery, a leaflet and even a simple Website. All you need is a copy of Adobe Illustrator CS (although you can use the tutorial with earlier versions of Illustrator, too).

Click here to download the resource files

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