Considering it's such a text-heavy medium, it's a tragedy that after more than 15 years of browser and web standards development, there's still no technology that makes it easy to use commercial fonts in web pages.
Various attempts have come and mostly gone, and designers who want to do something adventurous are left having to choose between rendering text to a JPEG, or using one of the standard not-very-interesting fonts that are guaranteed to work in any browser - more or less.