Your clients are your most valuable asset – so make the most of them by getting them to sing your praises. One of the most important lessons to learn about being freelance is that you’re in the business of making money. And you make money by attracting clients, producing high quality work for them and getting paid for it, which you need to keep doing over and over again.
Your clients are your most valuable asset – so make the most of them by getting them to sing your praises. One of the most important lessons to learn about being freelance is that you’re in the business of making money. And you make money by attracting clients, producing high quality work for them and getting paid for it, which you need to keep doing over and over again.
Luckily this isn’t quite as scary as some think, and one excellent way to create a buzz around you and your work is by asking clients for testimonials. Testimonials are a powerful way to attract new clients because they prove that not only can you live up to your promises – but that people who’ve paid you good money to work for them think so too.
The best time to ask for a testimonial is right after you’ve bought a client project to a satisfactory conclusion – preferably at a wrap-up meeting or with a follow-up phone call or email afterwards.