Give new life to stock imagery

Tom Lane explains how to transform the dullest stock image into great-looking artwork.

Does this sound familiar? You're asked to create some artwork for an advert publicising a new product, and the company is supplying the main image you have to work with. They call you up and say, "We're sending you the image now. Do what you can with it!"

A comment like that hardly inspires confidence, and inevitably when the file arrives you open it up and see what can only be described as flat, boring stock imagery.

This tutorial demonstrates a series of techniques for coping with this kind of situation. I'll explain how to work with standard stock imagery and give it some life, while leaving room in the composition for the copy and logos that any self-respecting advert requires. Of course, you don't need to follow the steps to the letter, but I hope that my advice will give you some valuable pointers.

Click here to download the support files (30MB)

Click here to download the tutorial for free