How to make information beautiful with a neat typography trick

How do you make a densely packed university reference book readable, let alone beautiful? Sawdust came up with the perfect typography-based approach.

Sawdust editorial design

The typography ensures this info-heavy book catches the eye

When you've got a publication packed full of information, you need to make it look nice to ensure your reader's attention. From typography to imagery and everything in-between, it's imperative to make your particular publication stand out from the rest.

Sawdust is London-based design duo Rob Gonzalez and Jonathan Quainton. The studio was recently asked to turn an information-heavy guidebook - a list of the world’s 200 best research universities - into something more readable and aesthetically pleasing.

"The brief," Gonzalez recalls, "was to turn this rich but heavy content into a beautiful book that people would want to own for years to come." The result is a smart, understated piece of editorial design, tied together with ribbon-like numbers that give a nod to the cap and gown university students graduate in.

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

Sawdust editorial design

See more work from Sawdust over on their website.

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