There are already beer and gin bottles that light up when you touch them, thanks to electroluminescent ink on the labels. Soon we'll also have interactive birthday cards, animated branding, and paper toys that integrate digital games. With lights, moving images, sound and even remotely activated features, print could gain a whole new lease of life.
What makes all this possible is electronic inks, which enable you to print circuitry onto paper - you can even print a battery electrode to power your creation. Of course, you need the right kind of paper too, and Arjowiggins has just launched a stock that enables electronic printing called Powercoat.
