Defining your design DNA

If you Google the term ‘the DNA of’, you’ll see a lot of interesting things: the DNA of relationships; the DNA of success; the DNA of God. So what is DNA? (Besides deoxyribonucleic acid, I mean.) And why do so many analogies rely on it?

The Oxford English Dictionary’s secondary definition for DNA is “the fundamental and distinctive characteristics or qualities of someone or something, especially when regarded as unchangeable”.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.