How to plan your website using Mental Models

Understanding a website visitor's thought process for how they uncover your content, and studying their reasons for doing things on your site, are wonderful ways to start out planning for its architecture.

The main concept behind this type of study is called a Mental Model. It's the profile of what a visitor thinks should be there based on how they think about the subject or content of your website.

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The Creative Bloq team is made up of a group of design fans, and has changed and evolved since Creative Bloq began back in 2012. The current website team consists of eight full-time members of staff: Editor Georgia Coggan, Deputy Editor Rosie Hilder, Ecommerce Editor Beren Neale, Senior News Editor Daniel Piper, Editor, Digital Art and 3D Ian Dean, Tech Reviews Editor Erlingur Einarsson and Ecommerce Writer Beth Nicholls and Staff Writer Natalie Fear, as well as a roster of freelancers from around the world. The 3D World and ImagineFX magazine teams also pitch in, ensuring that content from 3D World and ImagineFX is represented on Creative Bloq.