How do you grab attention in an instant? From club nights to sporting events, these awesome examples of flyer design point the way.
Here are 40 examples of flyer design that got it right to help inspire your next project. A brilliant flyer design can do wonders to help promote an event or product and get people excited about it. Artwork and printing are key factors in its effectiveness, of course, but the overall design, especially use of colour, needs careful consideration in order for it to achieve its purpose.
With more and more media competing for eyeballs than ever before, it's a real challenge to grab people's attention these days. And the art of flyer design is a great place to get inspiration.
01. Bulk Cat Litter Warehouse
Rethink in Canada came up with an excellent way to promote the Bulk Cat Litter Warehouse in Toronto. Realising that cats don't read flyers, no matter how good they look, it got their attention by spraying the paper stock for this direct mail campaign with catnip concentrate. "Cats went nutso for it," says Rethink, "And so did their owners!"
02. Joanna Kosinska
Joanna Kosinska is a freelance graphic designer based in West Yorkshire who loves creating logos, websites and brochures. To drum up business she created this beautiful A3 Z fold flyer, printed on 350gsm recycled paper. The illustrated cover folds out to reveal a little about herself and her skills, and on the other side is a capsule portfolio featuring a few selected samples of her work.
03. Manage Your Day-to-Day
To promote Manage Your Day-to-Day, a 99U book about how the way we work has to change, Matias Corea, Raewyn Brandon and Jocelyn K. Glei from Behance created this fold-out flyer/poster. "The idea was to create a print piece that would give people a succinct overview of the book, while also giving them something with lasting value," says Brandon. "Thus, the piece folds out to create an active experience of learning about the book; then, when it's fully unfolded, the piece works as a motivational quote poster that you can tack up over your desk."
04. Says Who
This promotional package for design collective Says Who was created by South African based illustrator Shaun Hill and ticks all the right boxes. The Says Who Junk Mail pack includes a Take-out Menu, Junk Flyers, 14-page illustrated booklet, a poster as well as a pack of 20 chicken stickers.
"It was made from a variety of left over paper stocks, such as brown cardboard, an old analysis accounting books, newsprint pad, red and yellow poster board, and some old brown envelopes," Hill explains. "Each element was drawn and run through our photocopier, then finished by hand."
For a Finnish-themed Christmas market at Brussels bookstore Cook&Book, French graphic designer Julie Joanny created this delightful festive flyer with a Christmas jumper vibe. We love the unlikely cross-stitched sharks, and the fact that if you pull at the orange collar an inner flyer comes out, with more details.
06. Loulou & Tummie
Artistic duo Loulou and Tummie's latest promotional material is out of this world! Known for their eye-catching vector work this colourful flyer showcases their talents brilliantly, leaving the artwork to do all the talking and accompanied by a small, but necessary, amount of text.
07. 20 Fold
The brief for this project was simple, create a flyer that goes along with the folding theme of the California State University Graphic Design BFA Show, titled 20 FOLD. So, that's exactly what designer Darren Nguyen did. No matter which orientation the recipient chooses, the sophisticated design places all the necessary information above the fold.
08. Mixed Taste
This eye-catching design, by Ellen Bruss Design, was created to highlight a series of lectures at Denver's Musuem of Contemporary Art. To promote the workshops, which pair two completely unrelated topics together, the flyer features a beautiful illustration of disjointed imagery. The design was completed with a thermographic print job, leaving it with a plastic, bumpy texture, which compliments the illustrative style.
09. Drop Inn Hostel
This is a simple but brilliant concept for the Drop Inn hostel, based in Singapore. Created by local creative agency Bravo Company, this luxury and stylishly designed O-shaped flyer informs each recipient that the hostel has, infact, dropped its vital vowel and will therefore reward guests who return them with a discount on room rates.
10. CSUS Spring Show
To promote its student show back in Spring 2011, California State University, Sacramento commissioned designer Christine Jackson to create these promotional flyers. The threading of various icons in the design cleverly demonstrates both the artistic side and connectivity of the graphic and interior design and photography departments.
This flyer for the two year anniversary of Mehrblick Events - an electronic music fesitval with lots of confetti and decorations - was designed by German based artist Alexandra Turban. We love the playful execution and array of inspiring typography on show.
12. Hawes & Co.
Tess Redburn is a UK based illustrator with a knack for eye-catching flyer designs. Having been snapped up by a number of festivals, companies and businesses, her colourful and surreal illustrations provide the perfect execution and inspiration for any flyer.
13. Pastilla Digital
This gorgeous flyer was created by Mexican based agency Face for Pastilla Digital. "From the very beginning the goal was to design without limits, to experiment with all sorts of different materials, inks, and finishes, and to create an output of stunning, stimulating visuals that people can't help but want to collect," they explain.
14. No Regrets
This typography packed flyer design was created by Overloaded design for a themed party in the city of Rosario. The team worked in conjunction with Pahito who handled the main illustration. A brilliant colour scheme and chalk-like execution.
This custom typography, silkscreen flyer design was printed on limited run in special colour edition in A5 size. We love the experimental lay-out and the careful selection of colours. Designed by Czech Republic studio Anymade - we love their style!
16. Monster Hands
You can't get much more eye-catching than this brilliant flyer design, aimed at educating people about the importance of cleanliness in stopping the spread of bacteria. We just love how the hands have been transformed into this menacing yet cool looking character. Genius.
17. Room for rent
When a friend of art student Jimena Gamio was on the hunt for a flatmate a couple of years ago, Gamio created this cool typography flyer for her to distribute around town. A cool design and a refreshingly original alternative to the many generic, dull ads online.
This beautiful, abstract flyer design was created by motion, screen and print designer Mellow for a club night called Mikro. The design is so detailed, it takes a few minutes to notice the lizard that forms the base of the illustration. An extremely talented creative, Mellow has developed numerous flyer designs for various events, all of which feature in an awe-inspiring online portfolio.
19. Craft fair flyer
This craft fair flyer by designer Suji Allen is a brilliant example of how to advertise an exposition of all things homemade. Featuring classic colours and retro type, this design is sure to catch the eyes of people interested in arts and crafts.
20. Mokka Cuka
Plugged in and turned on, this cool flyer was designed by Hungarian graphic designer Karoly Kiralyfalvi for the Mokka Cuka - a leading outdoor underground venue in Hungary. The retro design features a custom-made font and eye-catching colour choices, finished off with graphics of microphone, earphone jacks and USB cables, leaving a claer indication of the type of event the flyer promotes.
21. Kyary Pamyu Pamyu
This standout flyer promotes Tokyo-based singer Kyary Pamyu Pamyu's debut album. She started out as a blogger and model, and then proceeded into a music career. The flyer is as striking as her personal style and music videos.
The prominent visual, a freaky looking hairstyle on a floating head, immediately commands the viewer's attention because people are attracted to faces. The illustrations and hand rendered typography are playful and visually striking in high contrasting colours. This layout has an energetic vibe, suggesting that's we can expect from her music.
22. Shop Spotlight
Shop Spotlight are proud owners of a shiny new shop - they design colourful typographic table decorations for weddings, and this flyer was designed to promote a bunch of new products; popping with colour, the layout boasts the use of type as image in overlays that give them a tactile letterpress aesthetic.
23. Baby Jupiter
This nostalgic psychedelic flyer is for the 'In the Basement' event held at Baby Jupiter, Leeds, UK. For some people this venue is reminiscent of a weird little bar you might stumble across in Amsterdam, for others the atmosphere reminds them of classic telly programme. All we know is this mesmerising flyer seems to come from a groovy place. The layout incorporates warping typography within a illustrative frame. A real product of craftsmanship; A real trip.
24. Øya Festival
The four day, four stage festival, Øya Festival, kicks off on the 6th of August 2013. We love the whole identity of the festival this year, particularly the flyer. The tri-colour design makes a winning statement alongside beautifully overlayed typography with knowing confidence. The Øya Festival lineup is also arguably their strongest to date with artists such as Blur, James Blake, Alabama Shakes and Tame Impala heading the bill.
25. The Fly Magazine party
We love this flyer design for UK new-music magazine The Fly's party at legendary London venue the Camden Barfly. Deceptively simple and devastatingly effective.
26. Notting Hill Carnival
Graphic designer and digital artist Kevin Roodhorst recently created this gorgeous flyer design to promote the 2012 Notting Hill Carnival in London. The simple but beautiful illustration perfectly captured the essence and fun of Europe's biggest street festival.
It was hard to choose from the many flyer designs that art director and graphic designer Ed Price has created for Morph, Bristol's popular techno night, but this one just pipped it for us. We love the splash of colour in amongst the clean black type and neutral woman's face.
28. United Students
Italian freelance graphic designer and illustrator Marco Oggian created this simple but brilliant flyer design for a party hosted by United Students, the largest student association in Switzerland. A series of parties took students on a journey through the major capital cities of Europe, including London, Berlin and Barcelona.
29. Penguin Rider
We couldn't not include this cool skiing penguin flyer design in our list. Creative agency Zim & Zou were the brains behind this concept for a snowboard and skiing contest in France. The team used models to create an Antarctic environment and then added Georgia and their own custom font to create the cool design.
Silkscreen art on rough cardboard works beautifully for these gorgeous flyers for Kolor bar in Budapest. The design was by Budapest-based graphic designer, illustrator and typographer Eszter Laki.
31. Forevergreen Festival
We're loving the simplistic design, clever use of type and cool graphics on this Forevergreen Festival flyer design, created by Giovanni Montuori. The quality and bright colours of the illustration immediately draw your eye and the simple, clean type provides all the information needed clearly.
This eye-catching illustration was created by Dutch graphic designer Martijn Van Dam aka Super Silo for a Chameleon club night. The octopus attacking a ship filled with candy cargo was produced using Photoshop and Illustrator.
33. HQ Drum & Bass
This club night flyer is unlike all the others. No glossy paper, bright colours or big typography, just a simple but appealing design. The cool central graphic is reminiscent of an optical illusion, and the whole thing is printed on 100% recycled pulp board. Awesome work by graphic designer Ross Gunter.
34. Riscopriamo Il Borgo
Riscopriamo Il Borgo is a traditional festival held in Airola, created to celebrate the country's history, roots, popular culture and traditional cuisine. These stylish flyers by graphic designer Giuseppe Fierro are a great example of how well a simple, clean design and superb typography can work together.
Stampede is a rock night that takes place in Soho, London, every Monday. To promote it, creative project assistant Michael Higginson created this cool, grungy flyer design featuring an elegant, yet powerful horse composed of a series of different sized circles.
We love everything about this flyer design, from the original design to the colour palette used. But it's the clever use of shadows to give the impression of depth that we find most impressive. Developed by German graphic design studio Andersdenkend, the team has nailed the art of flyer design with this creation.
37. Beat Up
This flyer by graphic designer Jacopo Severitano proves that if you get the right image, minimal text is all you need to complete the design. With an Instagram feel to it, this retro flyer design, advertising an outdoor party, makes us want to head out into the sunshine and join in the summer fun depicted here.
Dutch illustration duo LouLou & Tummie applied their distinctive illustration and graphic design skills to this illustration for the ADCN advertising gala back in 2010. The bright colours against the black background makes the brilliant graphics really pop, creating a totally eye-catching flyer design.
Nicole Jacek is a German award-winning graphic designer and the brains behind this lenticular flyer design for the biennial Ochsenfest in Ludwigsburg, a four-day music festival. The design itself is fairly simple, featuring a black cow on a simple white background, the impressive part is the guitar that forms on the animal's head as the flyer is moved.
We had to include this wurst-inspired flyer by designer Daniel Groner. We're not 100 per cent sure what it's promoting or why Groner decided to base his design on the German sausage, but that doesn't stop us from loving the idea.
Have you seen any great examples of flyer design? Let us know in the comments box below...
Kerrie Hughes is channel editor at Creative Bloq. Aaron Kitney is a freelance graphic designer and art director based in London and Vancouver.