10 ways to convey emotion in your artwork

Leading artists reveal the secrets to expressing emotion and really engaging the viewer in your art.

So you’ve learnt about the important fundamentals of art – composition, color, anatomy, light, perspective, pencil drawing techniques and so on. But how do you put these together and manipulate them to create a memorable, moving image? 

3dtotal Publishing’s latest book, Beyond Art Fundamentals, aims to help you do just that as a collection of talented artists offer you in-depth guidance on conveying mood, emotion, and storytelling in your work. Here are 10 helpful tips to get you started!  

01.  Utilize lighting 

High-contrast lighting helps build the tension in this image

Platige Image artist Kamil Murzyn says: "Lighting is a very important factor in creating any mood and directing a story. I usually select a natural lighting condition which has some general rules, such as daylight, overcast light, or sunset; I then shift them to better fit the story and feeling I want to create. 

"For a suspense-themed illustration, it’s a natural choice to pick lighting conditions that allow for high contrasts, so I choose a simple night sky with strong moonlight. Night and gloom always create a feeling of danger and horror."

02. Use real life

Mammoliti think's back to times of despair to help him create the mood for this piece

"Use your own experience when depicting emotions," says artist Damien Mammoliti. "When was the last time you experienced despair? How did it make you feel? If you could personify and create a character based on that emotion, how would it look? Asking yourself these questions can help you to create a narrative for illustration."

03. Introduce symbolism and motifs 

The yellow snake ties the image and theme together

"Thinking on the theme of “envy,” I come up with the idea of a “hot” yellow-orange snake in the girl’s hands," says freelance 2D artist Maria Poliakova. "Envy is a strong, sizzling, toxic feeling, and the warm colored snake creates a strong contrast against the character’s cold, green skin. The yellow snake also complements the girl’s yellow eyes and scaly body."

04. Prepare with words as well as images

Mapping out ideas like this is key to shaping the theme of my piece and will help make sure the concept is clear to the viewer

"A mind map is a graphical diagram of related thoughts and words about a subject," explains concept artist Emi Chen. "It includes a branching-out of ideas from a central starting point. In this case, I want the illustration to revolve around the concept of “mystery,” so I create a mind map with the focus on this word and what comes to mind. From there, I keep exploring various themes and subjects that relate to the word. I try to exhaust all possibilities, exploring everything that I can until I am sure there are absolutely no more related ideas left."

05. Keep the story in mind

Abandoned warehouse? Empty ice-cream truck? Blood smears? Hanging body? There is plenty to suggest a story unfolding in this image!

"Story is the overall idea or concept of the piece," says digital artist Andy Walsh. "Sometimes you make art that’s just pretty and you’ll notice it doesn’t get much attention. But throw in a little backstory or some elements that make us go deeper into the scene or character, and your audience will not just appreciate the piece but delight in it. Really think about elements that make your audience curious as to what’s going on and invite them in to explore. What’s in the box? Who’s around the corner? What story happened to get us to this scene?"  

06. Convey sensory disruption 

Using small details to help convey big emotion

"Fear is a very interesting emotion to depict; using some basic ideas, we can easily evoke those emotions in the viewer," says Mammoliti. "Uncomfortable feelings like hair laying on an open eye, or water filling into the mouth, demonstrate what types of sensations can be played with in an image like this. Here, I can evoke empathy by disrupting useful sensations (such as tasting or breathing) or placing things where they are most unwanted. This helps the viewer gain empathy towards the subject matter, heightening their experience of the emotion."  

07. Use narrative that others can associate with

I try to focus on a narrative that illustrates or evokes longing

Illustrator Kevin Hong says: "Nostalgia is a very sentimental and wistful feeling linked with personal experiences, and although it’s a universally shared emotion, what triggers it can be very different for each person. That said, there are certain narratives that I think everyone can relate to. Moments of idling, waiting, or of childhood especially. With this in mind, I create several digital sketches trying to illustrate these moments." 

08. Consider your composition carefully 

Placing the goddess high up in the composition helps convey the feeling of awe

"I like to think about composition and the different viewpoints I can show my scene from, almost like having a movie camera in my mind and traveling around a scene trying to find the most interesting still shot to recreate," reveals illustrator Scott Murphy. "For this illustration, I consider which angle and composition will help to showcase the goddess and the surrounding crowd and set the mood accurately. Finding the right vantage point can help with the emotion or story you are trying to portray." 

 09. Play with colors to find the right mood

Search for color combinations that best reflect the feeling you are trying to convey

"When plotting out ideas for colors, I often like to test different ideas using some typical color combinations; complementary, analogous, and achromatic combinations being some of my favorites," Mammoliti says. "Complementary means what it sounds like: opposites on the color wheel match well together and will often create a great contrast for paintings. Analogous colors are colors that sit next to one another on the color wheel; these types of combinations will offer balance. Achromatic is the lack of saturation on those colors you’ve chosen, which can be used to make a more emotional scene. This image will have a slightly desaturated complementary palette to help reflect the feeling of despair."

10. Make sure you enjoy it!

A unique image that conveys something that is meaningful will always capture an audience

"The key to making interesting work is to make art that you find interesting," says Hong. "Indulge in what you enjoy creating, and try not to sabotage that by making work that “conforms” to an industry or a field. If you make work that you really enjoy and work hard at perfecting your craft, then you will find clients who will commission you for being you." 

ABOUT THE AUTHOR

Marisa Lewis studied illustration and creative digital media at university, and loves to both create and look at art. She lurked around doing drawing-related odd jobs for a while, before joining 3dtotal full-time in 2014.

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