10 big brands with ridiculously similar logos

Five logos that have very similar logos
(Image credit: Sun Micro Systems / Pepsi / Beats / Chanel / Airbnb)

Similar logos can turn up for several reasons, and some are so similar they make us do a double take. Originality is normally a key goal in logo design. When a brand's trying to stand out and make itself known and memorable, it doesn't usually make sense to look like another brand. Beyond potential legal issues, it would go against the idea of trying to forge a unique brand identity.

Of course, there are brands that intentionally use similar logos to try to create an association with a popular brand or even directly pass themselves off as a better known company. But while obvious, intentional rip-offs are widely condemned by the creative community, things aren't always so clear cut.

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Nick Carson

Nick is a content strategist and copywriter. He has worked with world-class agencies including Superunion, Wolff Olins and Vault49 on brand storytelling, tone of voice and verbal strategy for global brands such as Virgin, Pepsi and TikTok. Nick launched the Brand Impact Awards in 2013 while editor of Computer Arts, and remains chair of judges. He's written for Creative Bloq on design and branding matters since the site's launch.

With contributions from