How to create brand purpose

CBA Paris’ head of strategic design Anne Henry

CBA Paris’ head of strategic design Anne Henry

Branding was originally about labelling and distinguishing one product from another, but today it has lost sight of this mission. 

Thank you for reading 5 articles this month* Join now for unlimited access

Enjoy your first month for just £1 / $1 / €1

*Read 5 free articles per month without a subscription

Join now for unlimited access

Try first month for just £1 / $1 / €1

Anne Henry
At CBA Paris, Anne Henry ensures that the designs created and deployed by the creative teams are aligned with the strategic vision of each project. Anne began her career at Extreme agency, before joining Saguez & Partners in 2008, and CBA in 2011.