How to design a contemporary book cover

book covers

The fine art of book cover design is a tricky one to master. Consider: when the graphics on the packaging of Heinz baked beans are changed, or the typography is modified on the wrappers for Kit Kats, the alterations are barely noticeable to the untrained eye. The design of household brands is tampered with as little as possible.

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Adrian Shaughnessy is a graphic designer, writer, publisher, and senior tutor at RCA.