How to make social media work for you

One of many illustrations from Iris Compiet’s Faeries of the Faultlines project

One of many illustrations from Iris Compiet’s Faeries of the Faultlines project

With over two billion active users worldwide, social media offers a powerful channel for artists to connect with audiences, build awareness and increase sales. But the choices are legion: Facebook, Instagram, Twitter, YouTube, Pinterest, GooglePlus, LinkedIn... and that’s before you consider creative communities such as Behance, ArtStation, Tumblr and so on.

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Julia Sagar
Editor-in-chief retail

Julia is editor-in-chief, retail at Future Ltd, where she works in e-commerce across a number of consumer lifestyle brands. A former editor of design website Creative Bloq, she’s also worked on a variety of print titles, and was part of the team that launched consumer tech website TechRadar. She's been writing about art, design and technology for over 15 years.