How to set up an online shop in a day

Creative director Lance Evans reveals what you should know when creating your own online store.

The creation and evolution of bustling trading ports have not changed much since the days when major cities were built up around shipping ports. Locations like New Amsterdam (aka NYC) were chosen for two reasons: profit and safety. It was a safe inlet to dock massive ships, and also had access to the natural resources of the New World.

The internet's e-commerce trading port success is based on the same thing: profitability and safety. Nothing could be more profitable than selling to someone on their computer, laptop and phone. You just need the technology to make these financial transfers safe for both customer and merchant.

Competition for your shopping cart is fierce

A few years ago the e-commerce technology needed to open an online store wasn't cheap. And much like the building of large cargo ships in its day, such technology kept all but the largest players out of the game.

Those with the ability to develop e-commerce tools soon became the major players. They also became the major trading ports on the internet. Amazon, iTunes, Yahoo, Google Play and a few others provided the e-commerce for millions of smaller companies.

Open doors

As with real world ports, as time has passed new sales channels have become available. This has opened the door for smaller businesses wanting to run their own online store, which no longer requires huge investments in technology. Most importantly, it no longer requires the small business be a minion of a large port, like the once very popular "Yahoo Store" business model.

There are now quite a few companies that for a small fee will take care of managing the back-end of your e-commerce store, and much of the front-end interface as well. In most cases all you need is the most basic of existing websites, and these companies will handle almost everything else. With the huge number of e-commerce options available today, let's narrow down the choices by first defining our needs.

ecwid dashboard

From the perspective of the professional, non-programming designer, we might decide to eliminate options like Squarespace, and similar do-it-yourself targeted websites. While these are great options for some purposes, and even used by many designers, their web interface and various limitations can make for a kludgy choice for daily professional use.

Setting up the store products on ecwid

By comparison, both Adobe Muse and Wordpress platforms offer the non-programming designer a great deal of capability for creating websites and online stores. These tools are not really created for the DIY market, but instead for the professional producer of websites with clientele. So while these platforms require more training than a Squarespace does, it also makes them ideal platforms for professional use, and to employ compatible e-commerce options.

Shopping cart: the consumer view online

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