Master the finer points of typography

Type is part of our everyday lives. It can be seen everywhere – in books, newspapers and billboard advertising, on signs and online; on shop fronts and packaging; on buses and trains and rashers of bacon, even in awesome tattoos

Typography is an essential part of the communication process whether it’s used in print, on screen or in any other media. It’s used to attract attention, engage the reader and convey meaning. It can evoke mood – by suggesting power or sympathy, for example – and evoke a specific era by looking old or modern. Despite all of these possibilities, typography is often overlooked or carelessly applied.

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An award-winning typographer, book designer and educator, Jonathan Doney was ISTD Education Officer from 1995 to 2002, when he initiated the international development of the Student Assessment Scheme. He was ISTD Chair from 2004 to 2009 and took up the role again in 2016. Jonathan is hugely passionate about typography – something which he hopes rubs off on other people.