The sparkling water in the posh bottle, Perrier, insists it’s the “Sexiest sparkling water you’ll ever taste”. Quite how you’d test this claim out, we don’t know, but the 150-year-old brand has been trying to bring in a younger audience with its online gaming experience Perrier Secret Place. The interactive multiple first-person experience was created by Fighting Fish in collaboration with Ogilvy & Mather, Paris.
"Our goal was to give people the opportunity to live an experience they wouldn’t normally live, but have always dreamed about," says Chris Garbutt, chief creative officer at Ogilvy & Mather. "This is an idea that is only possible thanks to the technology we have at our disposal today - and a bit of creative thinking," he adds.