Ever wondered how the Penguin logo started its life? Or what Shell's logo looked like in 1901? Then this is the book for you. Over 180 premium pages, the book - brought to you from the people behind Computer Arts magazine - dissects the world's greatest logos, showing their origins, their evolutions and interviewing the designers behind them - including Rob Janoff (Apple) and Lindon Leader (FedEx).
A panel of six leading identity designers from throughout the echelons of the industry - Mike Abbink, David Aiery, Liza Enebeis, Bill Gardner, Sagi Haviv and Michael C Place - selected and ranked the logos, and it all adds up to a fascinating reference book on logos ever created. You can pick up the book at bookstores or newsagents, or order it online. Or if you prefer, you can download a digital edition directly to your iPad from the Computer Arts app on iTunes.
02. How to be a Graphic Designer Without Losing Your Soul by Adrian Shaughnessy
Sound advice from Shaughnessy on gaining employment, setting up as a freelancer, forming a company, dealing with clients, pitching and loads more.
As graphic design books go, this is insightful, intelligent, accessible and simply full of great advice, with the author calling on such luminaries as Neville Brody, Natalie Hunter, John Warwicker and Andy Cruz to help pull together his ideas.
03. Just My Type by Simon Garfield
Graphic designers are trained to look at type faces, but Garfield's book will encourage you to look closer. A well chosen font communicates to the reader on an almost subliminal level and it can make (or break) a design.
The Design Career Handbook is your definitive guide to making your mark in the design industry. Whether you’re just starting out, climbing the career ladder or looking to switch creative disciplines entirely, this special issue from the makers of Computer Arts bring you all the expert advice, tips and guidance you need to get your next big break and carve a successful career in design.
05. The Little Know-It-All: Common Sense for Designers by Silja Bilz
Don’t judge this by its cover or size - it’s possibly the most useful book you’ll own as a designer. Everything from light, colour and perspective to law and marketing are covered in succinct, beautifully carved chapters. It’s the kind of book that you never stop reading once you start; the kind you’ll always refer back to, making it a winner on pretty much every level.
06. Illustration – Play by viction:workshop ltd
First up, Illustration - Play has one of the most beautiful, special and intriguing covers you’ll see, each one being individually stickered by hand. This is to echo the explorative approach taken by all of the illustrators featured in the book - looking at new ideas and ways to realise concepts within contemporary illustration. A lovely object.
07. Graphics Alive by viction:workshop ltd
Exploring the omnipresent power of graphic design and illustration in today’s society, Graphics Alive 2 (the first book is sold out) is not only beautifully designed in itself, but also packed full of highly inspirational T-shirt graphics, shoes, signs, wallpaper and other everyday objects and ephemera that top designers have lent their eye to. An intense, head-hurting experience.
You'll find this book on the must-read list on every self-respecting graphic design course, and with good reason. Neville Brody may now be president of D&AD and head up Research Studios' global studio network, but it was arguably his 1980s heyday that had the biggest impact on contemporary graphic design.
First published in 1988, The Graphic Language of Neville Brody explores the thought process behind some of his best-known work, including his genre-defining art direction of The Face magazine.
Like Brody, Peter Saville famously built his reputation in the 1980s with iconic album artwork for Factory Records-signed bands such as Joy Division and New Order - but this 2003 publication was the first to chronicle his career.
Starting in 1978, it inevitably covers the Factory era in detail but also explores Saville's design and art direction for the fashion and advertising industries, taking in brands such as Dior, Stella McCartney and London's Whitechapel gallery.
Want to supercharge your creative workflow? Want all your apps to work in sync? Want to easily publish to multiple platforms and devices at the same time without any hassle? Yeah, us too. In this special edition from the creators of Computer Arts, you'll discover how to use the power of Adobe Creative Cloud to work faster, smarter and deliver your projects faster and in more style.
An iconic studio for the modern age, Non-Format is a fruitful transatlantic collaboration between Oslo-based Kjell Ekhorn and US-based Brit Jon Forss. This 2007 monograph is packed with awe-inspiring imagery and insight into the duo's creative process over five years between 1999 and 2003, from advertising work for Coke and Nike to stunning art direction for The Wire magazine.
12. Things I Have Learned in My Life So Far by Stephan Sagmeister
13. Made You Look by Stephan Sagmeister
Austria-born, New York-based designer Stefan Sagmeister has hit the headlines a couple of times in the last year with his nude promotional shenanigans, but these two monographs, published in 2008 and 2009, are all about his creative approach and output.
The former revolves around 21 thought-provoking phrases, transformed into typographic works for various clients around the world. The latter, fully illustrated with a red PVC slipcase, spans 20 years of his graphic design in depth, and the two complement each other excellently.
14. The Art of Looking Sideways by Alan Fletcher
15. Picturing and Poeting by Alan Fletcher
16. Beware Wet Paint by Alan Fletcher
Alan Fletcher, the legendary co-founder of Pentagram, penned various thought-provoking tomes during his illustrious graphic design career, but The Art of Looking Sideways is perhaps the best known - questioning the way designers think about everything from colour to composition.
Picturing and Poeting explores the link between imagery and meaning through a series of visual mind-teasers, games and visual puns, assembled from his personal notebooks and diaries, while Beware Wet Paint is a more conventional monograph, looking back over 35 years of inspiring work and putting it all in the context of Fletcher's remarkable thought process.
17. Design, Form and Chaos by Paul Rand
18. A Designer's Art by Paul Rand
Heralded by many as one of the fathers of modern branding, Paul Rand has several inspiring books to his name. Design, Form and Chaos is unfortunately out of print, but if you can track down a copy it's worth it to immerse yourself in his talent for simplicity, and to explore the thinking behind some of his best-known identities.
A Designer's Art, meanwhile, probes more deeply into the process of graphic design in general: why it's important; the impact it can have on society; what works, what doesn't, and most importantly, why.
This special edition from the makers of Computer Arts explains how to transform a quick browse of your design portfolio into your dream job or a paying commission. Whether you’re looking to land new work, climb the career ladder or raise your professional standing, we bring you everything you need to know to create the perfect portfolio.
20. Perverse Optimist by Tibor Kalman
Written by Tibor Kalman and edited by Peter Hall and Michael Bierut, this is another notoriously hard-to-obtain volume which, like Rand’s Design, Form and Chaos, is sadly out of print. Dedicated to the visionary editor-in-chief of Colors magazine and creative director of Interview, Perverse Optimist is a weighty tome by any standards, and packed with high-impact images and insightful analysis of the art direction process behind them.
21. Pentagram: Marks
Unsurprisingly, given its status as arguably the world's most famous design agency, Pentagram has attracted its fair share of monographs over the decades: seven so far and still counting Marks simply reproduces four hundred of the hugely diverse identities that the agency has created since 1972. An incredible cross-section of design history.
It was a long time coming, but this definitive 528-page monograph of the iconic Parisian duo Michaël Amzalag and Mathias Augustyniak, aka M/M (Paris), was worth the wait.
Chronicling two decades of stunning work spanning the worlds of music, fashion and fine art, it's presented as a reshuffled alphabetical dictionary, starting and ending with M. The studio's highly distinctive, unique approach to type, print design, drawing and photography shines throughout.
Picking the right colour palette for your design work is always a difficult decision. Whilst some favour the more understated, others opt for the bold and bright. This beautiful 296-page book showcases the applications of fluorescent colours in the design world, examining where they work best. Including branding, interior design, and fashion, a total of 110 loud and colourful projects, by designers across the globe, are featured.
24. A Logo for London by David Lawrence
This year is the 150th anniversary of London's Underground system as well as the iconic Tube map's 80th birthday, and so it's the perfect time to read about the famous London Transport logo design. A Logo for London celebrates the instantly-recognizable bar and circle, also known as the bullseye. With 250 colour illustrations, this charming and informative tome charts the history and development of the symbol from the early 20th century to the present day.
- Also read our Designer's Guide to London
25. Super Graphic: A Visual Guide to the Comic Book Universe by Tim Leong
What is the Joker's favourite question for Batman? Are there more deaths by human or by zombie in The Walking Dead? Those are just some of the questions answered in this book via an array of inspirational infographics. Even if you're not a comic book fan, the variety of infographic styles on offer will bring you tons of inspiration.
26. Geometric Two
Kapitza is a multi-disciplinary design studio run by sisters Nicole and Petra Kapitza who share a passion for print, pattern, nature, minimalism and colour. Geometric Two is a brand new pattern book that showcases their love of all things bold, bright and symmetrical.
It's a treasure trove of new ideas for the colour and pattern enthusiast - ideal for print and pattern fans, art book lovers, students and professionals alike.
Established in 1999, Spanish design studio Serial Cut has become renowned for creating slick, bold, homogenous artworks from seemingly opposing aesthetics. And these are beautifully presented in this attractive tome. The agency persuaded nine internationally renowned artists and studios to create exclusive work for this release - special remixes of Serial Cut's playful and energetic creative work.
Ever-trailblazing, the studio has paired this, its first monograph, with a special augmented reality app. The ExtraBold app provides easy access to additional multimedia content for the 150 Serial Cut projects featured in the book, including 3D virtual figures, 'making of' videos, commercial videos, zoom images, and navigable websites.
We love the cover, the content… in fact, we love the whole idea behind Tangible, which is: "Graphic-inspired design, objects and spaces by creatives that are producing striking visual and spatial work". Although some of the work featured is bordering on bizarre, for the most part you’ll find a glorious exploration of a contemporary art form that’s as technically brilliant as it is thought provoking.
29. Left to Right by David Crow
Visual communication rests on the power of semiotics, a concept that Crow examines in expert detail within this seminal text. Dealing with the principles of written communication and its relationship to imagery, and rounded-off with an examination of audience understanding, Left to Right is a valuable assessment of academic yet essential design theory.
If Brody and Saville defined the 1980s, Carson conquered the 1990s with his unconventional approach to page design, using distorted type and fragmented imagery that played with notions of legibility - particularly during his tenure as art director of Ray Gun.
He went on to work with a stellar client list that includes Pepsi, Nike, Armani, Levi's, Sony and MTV. While the approach outlined in The End of Print is very much of its time, the insight that the book provides into the iconic surfer/designer's process is unrivalled.