Discover the style and substance of typography

Decisions, decisions, decisions… if there is one key aspect to the process of working with type it is that the designer or typographer will need to make a whole host of decisions before getting to a final design and layout. From size to understanding the hierarchy of the content, the designer needs to make the right choice at every single junction in order to not only create a good-looking piece of work, but also one that the audience will understand and respond to.

In this feature, the decision making is broken down into four key elements – type size, weight, style and hierarchy – and although many other decisions will need to be made during the design process, these four, tackled correctly, can put you on a solid path to success with your design.

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Peter has over 20 years’ design industry experience, and co-founded his own studio, Grade, in 2000. He is a Fellow, former Chair and board member of the ISTD, and a visiting typography and design lecturer at various universities in the UK and overseas. He is also the author of The Field Guide to Typography (Thames & Hudson).