26. Baruel Foot Deodrant: Puppet dumped
At first glance, we didn't quite get this ad. But a little look closer and we can see the attention to detail and brilliant art direction that's been gaining this ad a lot of love. As it's for a foot deodorant, the puppets are actually being controlled by feet instead of hands; a humourus touch to a not-so-sexy brand.
Created by advertising agency Z+ Comunicação in São Paulo, Brazil, the whole series features a number of dumping situations including bosses and landlords. We fell in love with the puppets themselves - click on the image to see the incredible detail.
27. Wrigley's Orbit: Chicken
Wrigley's have a history of doing some great print advertising work and this campaign is no exception. The colouring and illustration are what initially caught our eye but the silly slogan it ties in with works perfectly. "Don't let lunch see breakfast", just look at the poor chicken's face!
28. MasterCard Canada: Women's Golf
Tackling women's sport in advertising can be tricky. If you over-feminise, it can mean the wrath of many but if you don't experiement enough, it could mean a lousy campaign. Thankfully, Mastercard have mastered the subject matter with this clever and cute ad for the Women's golf tournament.
Applying their well known 'priceless' slogan, this campaign was created by Canadian advertising agency MacLaren McCann. The photo editing and treatment of the colours are what makes this one.
29. B&B Hotels: Bacon
This smart ad from creative German agency Publicis is a work of art. Bed and breakfast adverts can often be dull and regurgitated in their concepts but this campaign is a feast for the eyes.
Engaging the reader with quirky manipulation, it takes a while for the art direction to really sink in but once it does, we instantly fell in love. The rest of the series features a cheese sandwich as well as sausages on toast but we picked this purely for the egg yolk pillow!
30. National Geographic Kids Magazine
National Geographic are arguably the most well-respected nature experts but kids these days may not take notice of them thanks to the ever-expanding array of distractions in games consoles and social networking sites.
Cape Town's advertising agency FoxP2 took matters in their own hands and decided to combine the two - nature and technology. The instantly recognisible blue bird, crafted in 3D software juxtaposed next to the beautiful real life bird makes nature stand out for all the right reasons. Instantly eye-catching!
31. Panasonic 3D TV
This print advertising campaign from Panasonic immediately caught our eye. It's clever and funny whilst showing off the technology to its fullest potential. They certainly had some very talented hands on board including creative director Christian Quintana, art director Edison Saravia, illustrator Ricardo Salamanca and photographer Patricio Pescetto.
The attention to detail in this ad, on the likes of the dinosaur and the shadow/lighting effects, make all the difference. The 'old-fashioned' furniture also showcases the juxtaposition of the Panasonic 3D television, nicely highlighting the product.
32. Celcom Broadband
The art direction in this campaign really blew us away. The use of paper is a tried and tested method, but Celcom manage to make it their own and highlight their tag line 'Plug in. Blast Off.' The idea is that their customers are able to access the internet wherever they are, whenever they want and whatever they need it for; hence the endless array of paper objects projecting from the dongle.
This print ad has a childish feel to it that showcases the imagination and limitless world of the internet. A simple concept faultlessly executed, which makes for a great campaign from M&CSaatchi.
33. Scrabble Squirrel
Scrabble has been around for decades, and has popped up in plenty of print advertising campaigns. However it was this offering, taglined 'The surprising power of words', that has gained critical acclaim. We love the playful illustration and the huge metaphorical squirrel finally getting its revenge on the fox.
Of course, in the game the word 'squirrel' would receive more points than the word 'fox', which explains the idea behind this print advertising. Hats off to art directors Heeral Desai Akhaury and Pushkar Shintre for their mischievous take on a much-loved family board game.
34. Maximidia Seminars: Vintage Twitter
We love a bit of vintage at Creative Bloq and this print advertising campaign is a great example of how quickly technology and obsessions with social media change. The series contains plays on Facebook, Skype and YouTube, which has had graphic designers praising ad agency Moma for their innovative campaign.
The juxtaposition of an old-fashioned, tired looking print advert, with its old-school font and traditional illustrations compared to the brightly coloured logo of MaxiMedia, helps make the brand and the ad's purpose stand out instantly. A job well done.
35. Tooth Avenue Dental Care
There's nothing like a fantastic execution of clay models and this campaign from DM9JaymeSyfu does just that. Everyone hates going to the dentist (especially kids), so what better way to entice them than with this cute play on the big bad wolf? The wolf's teeth pop out of the page, solidifying the ad’s success for its purpose.
The colours also play a huge part in the execution, as its use of yellow and blue undertones make this print ad comforting whilst still being bright enough to catch the reader's eye. A campaign to make you smile.
36. Dairy Farmers of Canada Cheese Rolling
'Show us what you're made of' is the slogan that ties in with this print advertising campaign from the Dairy Farmers of Canada Cheese Rolling. The art direction has managed to create an entirely new typography whilst making the letters look good enough to eat (which is probably the point of turning letters into cheese).
Canadian agency TAXI is responsible for the series, which also includes Cheddar and blue cheese. The nice execution of the company's logo also ensures the reader is firstly drawn to the typography and then towards the purpose of this print advert.
37. FedEx: USA - Brazil
FedEx have had plenty of campaigns in the past but this simple execution of its services really does the job. The use of colour used for the U.S.A. and Brazil against the wall colour ensure this print advert looks realistic yet artistic. The campaign also ensures that the FedEx package is the centre of attention without being too bolshy.
This series also features China - Australia and London - Spain but the contrasting colours of the countries with the walls seem to let them down; unlike this highly original example of print advertising. The 'express' is also boldly executed thanks to the quick passing of the package.
38. Zoo Safari
This print advertising truly lives up to its tagline: 'Blend In.' The photography, along with Photoshop expertise and the gorgeous colours, make the campaign cute yet sophisticated. DDB is known for its innovative take on products and campaigns such as this Chuppa Chups advertisment and its breast cancer awareness series.
The Zoo Safari series also features a tiger and a gorilla (which are both equally humorous) collating the three print ads as one of the most creative campaigns we've had the pleasure of placing our eyes upon.
39. Electro Recycling Robot
Look! A robot poos electronic stuff! Ha ha! But really, this print advertising campaign from Euro RSCG is a tongue-in-cheek execution of quite a serious issue (electronic recycling). You may be wondering how an excreting robot is relevant but it all becomes clear with the tag line, 'potty train your e-waste'.
The artistic direction is simple yet effective. The font at the bottom of this print ad is also big enough to entice the reader's attention and ensure the message has firmly been executed.
40. Pizza & Love: Fight for the Amazonas
Most companies have been jumping on the green bandwagon for some time now (and so they should!). But one that is probably least likely to do so is a pizza restaurant/take-away. This campaign was designed to raise awareness of its eco-friendly packaging (100% recycled pizza boxes) and its use of only organic products.
The execution is brilliantly done, from the broccoli forest to the greasy planet in the background. Also notice the peace logo in the bottom left hand corner: it's another pizza! Little touches such as these is what makes print advertising so innovative.
41. Pilot: Water Restraint
With a tagline of 'Pilot. Water Resistant,' the possibilities were endless. However, advertising agency GREY from Barcelona decided to take the simple approach; and it certainly paid off with this bright and nostalgic print advertising campaign. The colours are what instantly draw you in, with the undertones of blue miming those of the pen.
The text within this ad can either be nostalgic for the reader or hugely identifiable for parents, which ensures that it speaks to a wide range of consumers. A perfect balance of purpose and execution.
42. ThaiHealth Promotion Foundation: Bike
We've all seen the television campaigns and disturbing print advertisements for driving awareness. It seems to always feature an image of a recently deceased pedestrian or a horrific crash. But instead of using these traditional tactics, advertising agency BBDO in Bangkok came up with this hugely creative idea.
The 'Don't Drive Sleepy Project' is one that adheres to all drivers and the simple illustrations ensure the seriousness of this print advertising campaign hits home. The tag line 'sleepiness is stronger than you' couldn't be executed more perfectly.
Hats off to the effects team behind this brilliant piece of print advertising for Bosch. The wood effect is striking for all the right reasons whilst still being able to ensure it doesn't look overdone and ridiculous. The tagline for the campaign, 'unexpectedly powerful', is expertly showcased; the power of the drill has actually spiralled the wall.
Now, we know most consumers wouldn't like this to actually happen to their wall but the point is put across. The colour blending is also hugely impressive. This print advert is instantly eye-catching, which after-all, is pretty important in this business!
44. Kitchen Aid Blender
This quaint ad didn't need any frills to get its message across. It's for Kitchen Aid, a high-tech blender which is used for smoothies and such. Of course, bananas and strawberries will get throw into the mix and this campaign simple executes the finished product: a strawana? a banaberry?
Anyway, we love the use of colour; the attention to detail; and the expert shadow effects. The small details are what could make or break a print advertising campaign, and we think it's a winner.
45. Band Aid: Hulk
The recent release of Avengers Assemble saw Hulk thrust into the spotlight once more. We're certainly not complaining (he's awesome!) and it certainly calls for endless creative executions. This print advertising campaign from Band Aid showcases the ability of using a well-known character to the maximum effect.
There's no text or tag-line; just the clean image of Hulk's hand, along with the product in the bottom left-hand corner. It perfectly executes the product's strength thanks to applying it to the world's strongest character. No words needed!