Every kid loves Play-Doh... heck, everyone loves Play-Doh. This simple print ad works wonders on playing on the imagination; with its old-school style and bold product placement. The sticker effect is one that's been played around with many times over the years in a number of ads and this example proves it still works wonders.
Advertising agency DDB is once again behind this creative campaign. The strong colour scheme and simple approach make it an absolute winner.
BIC is a well-known brand that's had some new life thrust into it thanks to advertising agency BorghiErh/Lowe. This adorable campaign, which showcases the product's ability and strength, really grabs the reader's eye.
The 3D work here is great, with the campaign also including a broken button. The only qualm we have is that the lighting is a little dark and could do with brightening up a little.
68. OMO Washing Detergent
This print advertising campaign is for OMO washing detergent, so what better way to showcase its cleaning capabilites than dirt? The entire series, which includes a space scene and dinousaur digging, is made completely from dirt. We found this one most impressive due to the 3D aspects of the tree and the intricate details (including the apple falling from it).
This is absolute stunning work and it's all down to the fantastic art direction of Karen Vermeulen at advertising agency Lowe. A truly innovative approach to advertising washing powder!
We absolutely love this quirky illustration from Bruna Guerreiro and Robison Mattei.
Most painkiller advertisements feature a disgruntled looking figure who longs for the tablet. So it's great to see this approach from design agency BorghiErh/Lowe.
This series features a number of situations in various shades of pastels that complement each other very well indeed. If we saw this advert whilst flicking through our favourite magazine, we'd definitely be giving it a second look.
70. Abbott, Ensure Active M2
Now this is a print ad you really have to look at. The hilarious series, which features a footballer and a tourist, had us laughing in seconds. We also loved the distinctive character design: you're not going to see creations like that everyday!
The simple colour scheme allows the concept to shine whilst the subtle product placement in the bottom left-hand corner is a nice touch to keep things understated. The fantastic team at JWT were once again on hand to give their creative touch to a stunning print advertising campaign.
Illustrator Helen Musselwhite worked with legendary advertising agency Leo Burnett to create this awe-inspiring paper illustration. The design is based around McDonald's upcoming collaboration with DK Books in conjunction with their Happy Meals.
72. Bioenergy Nutrition
Italian heath supplements company Bioenergy Nutrition wanted to promote the benefits of low levels of cholesterol and triglyceri. Milanese advertising agency Alch1m1a ADV created this macabre series of print ads casting butter as the baddie in an instantly recognisable way - sculpting three well known horror icons out of the fatty spread.
73. Royal Legion
Following the First World War, the poppy became a symbol of the war dead in Britain and Commonwealth countries - because the bright red flower was one of the only plants to grow on some of the worst battlefields. The Royal British Legion adopted it in 1921 to help it raise funds for war veterans, and the tradition of wearing one on the 11th November (the anniversary of the end of the war) began.
The buying and wearing of poppies remains central to British life and culture, but last year, The Legion felt the campaign needed an extra push. So it created this 2012 Poppy Appeal advertising campaign.
To reinforce the message that everyone in UK society should be wearing a poppy, each ad featured a cut-out poppy revealing several different backdrops from around the capital. The campaign was the work of Simone Micheli (art director) and Rob DeCleyn (copywriter) of The Gate (see their other work here) while the CGI work came courtesy of Taylor James.
74. Brucciani: Wi-Fi
The message behind this print ad might not be immediately obvious, but as soon as we got it we just had to share it with you. The subtle shading and use of colour is what makes this ad pop - just look at the Wi-Fi signal in the coffee cup!
It was created by UK advertising agency Big Communications, with executive creative director Dylan Bogg and creative director Billy Mawhinney. Art direction was taken care of by Ed Bentinck and designers Duncan Bancroft and Simon Dilks.
75. Master Trap: Casino
This clever little ad has been getting a lot of love and we can see why. It's simple, effective, and funny and those are three things that make print advertising work. With the tag line, "fatal attraction", it works perfectly with the casino and Master Trap affiliation.
Advertising Agency Ogilvy & Mather, based in Bangkok, Thailand took care of the campaign and we think they've done a great job. Creative directors Wisit Lumsiricharoenchoke and Nopadol Srikieatikajohn have already collaborated on a number of successful ads and we think this one for Master Trap is certainly one of their best.
76. Jeep - Earth Day
To conincide with Earth Day this week, ad agency Draftfcb in Tel-Aviv, Israel created this simple but effective poster design for Jeep. Using a symbolic green background, simple graphics display a Jeep falling off the side of the Earth, with the poignant tagline 'If there is no planet, where will you drive?' underneath. Good question.
77. Champion Dog
This adorable campaign by Lowe Porta for Champion Dogs really pulls at the heart strings. Wanting to encourage people to adopt (rather than buy) a dog at Christmas, the Chilean-based ad agency developed a series of touching scenes featuring super-cute, present-shaped puppies.
78. Jim Rickey
The photographer shot the models in awkward horizontal positions on the streets of Hong Kong, using a telelens to make the images appear flat and the scenes vertical.
Aslund served as both creative director and photographer on the project, dubbed 'Honkey Kong', alongside Jan Andreen, Loa Bie and Sofia Cederstrom.
Sagmeister & Walsh have been creating campaigns for Beirut luxury department store Aizone since 2010, with a focus on only black and white executions. This time, they decided to mix things up and add a splash of colour.
Whilst Sagmeister & Walsh took care of the art direction, Henry Hargreaves worked as the photographer on the project. If you'd like to see more imagery from the campaign, you can visit the Sagmeister & Walsh official site.
80. Quebec Automobile Insurance Society
Driving safety is a daunting task for any creative agency - it has to provoke a strong and lasting impression with an important message whilst still being creatively sound. This campaign from Lg2, an agency based in Canada does all these things and more.
Although a somewhat vintage idea, the seatbelt is used to showcase the important message and incourage young drivers to ensure their own safety. Creative direction and copywriting was overseen by Luc Du Sault and the campaign features a further two ads.
81. The Guardian US
Using illustrations by Noma Bar, these print ads for the American launch of British newspaper The Guardian depict both sides of core political debates in the US, such as internet privacy, gun control, women in the military and the use of condoms in the adult film industry.
Appearing at key locations throughout the country as outdoor ads and mobile billboards, each illustration represents one opinion of the issue. When the poster is flipped, it effortlessly illustrates the opposite view.
There's nothing quite like a glass of fresh, ice-cold water straight from the fridge. Aware of this, Latin American supermarket Exito recently developed a special bottle with seven layers, designed to preserve the taste of the H2O inside.
In a print campaign to promote the new product, advertising agency Sancho BBDO developed this clever series of ads, featuring some of the more pungent things one might keep in the fridge, including salmon and green onions, being poured into glass containers.
83. Academia do rock classics
These adorable print ads created by Brazilian based agency Yeah! aim to portray "rock classes now also for kids." Featuring The Beatles as well as a host of other bands, this simple print ad approach is colourfully eye-catching as well as appealing to kids and grown-ups alike. We especially love the Ozzy Osbourne tribute.
Pen giant Sharpie has produced some marvellous print ads over the years and kept up with design trends galore. Brazilian based agency Draftfcb creates these clever print ads with the tagline 'One story. Two Points'. In the ad above, the Sharpie is depicting the two sides of the sucess of Facebook. We love the comic book execution. Which side will you believe?
Fans of the hugely successful TV show CSI will love these print ads promoting it. With the slogan 'let the clues show you the way', this design by Publicis uses evidencial marks as mazes to a corpse, brilliantly summing up the investigative show's appeal.
86. The Potting Shed
Adverts for wealth management companies often show dull stock images of businessmen standing about. But these print ads for Jersey-based firm Affinity Wealth Management are a world apart.
Created by design agency The Potting Shed, each of these beautiful and elegant images was designed by the group and then created by junior designer Sam Falla using just two lengths of thread and some pins. The beauty of the concept lies in its simplicity particularly in its choice of two colours and a set of simple images.
87. Nike - Art of Woven
The team at Leeds-based creative agency We Are Golden are the brains behind thes striking new print ads for Nike and its woven trainers. Featuring minimal text and simple trainer illustrations, the We Are Golden team ensured the main selling point - the woven material - wouldn't go unnoticed with it providing the brightly coloured, textured backdrop for each print.
Not one to rest on its laurels, Pepsi asked advertising agency BBDO Dusseldorf to devise a German print campaign that would incorporate their logo design in an inventive and unique way. Hiding Pepsi's iconic red, blue and white logo in a web of red and blue blood vessels, BBDO Dusseldorf has managed to create something quite arresting and it's certainly not what you'd usually expect from a Pepsi advert.
Advertising agency Ogilvy & Mather recently created this print ad for the World Wildlife Fund with the aim of encouraging Vietnamese citizens to stop buying or consuming rhino horn. The aim is to point out to the general public that, despite myths related to the rhino horns curative properties, it's made largely of keratin, the same substance that makes up your finger nails and toe nails and will do nothing to treat the illnesses they believe it will.
90. National Geographic Kids Magazine
School is great for teaching kids how to read, write, add up and know where places are in the world. But how much can school really teach about real life situations, like encountering a bear? Through a series of cartoon-style illustrations, this campaign developed by FoxP2 of Cape Town, South Africa, points out that reading National Geographic Kids Magazine would come in much more handy.
91. Dairy Farmers of Canada Cheese Rolling
'Show us what you're made of' is the slogan that ties in with this print advertising campaign from the Dairy Farmers of Canada Cheese Rolling. The art direction has managed to create an entirely new typography whilst making the letters look good enough to eat (which is probably the point of turning letters into cheese).
Canadian agency TAXI is responsible for the series, which also includes Cheddar and blue cheese. The nice execution of the company's logo also ensures the reader is firstly drawn to the typography and then towards the purpose of this print advert.
92. FedEx: USA - Brazil
FedEx have had plenty of campaigns in the past but this simple execution of its services really does the job. The use of colour used for the U.S.A. and Brazil against the wall colour ensure this print advert looks realistic yet artistic. The campaign also ensures that the FedEx package is the centre of attention without being too bolshy.
This series also features China - Australia and London - Spain but the contrasting colours of the countries with the walls seem to let them down; unlike this highly original example of print advertising. The 'express' is also boldly executed thanks to the quick passing of the package.
93. Zoo Safari
This print advertising truly lives up to its tagline: 'Blend In.' The photography, along with Photoshop expertise and the gorgeous colours, make the campaign cute yet sophisticated. DDB is known for its innovative take on products and campaigns such as this Chuppa Chups advertisment and its breast cancer awareness series.
The Zoo Safari series also features a tiger and a gorilla (which are both equally humorous) collating the three print ads as one of the most creative campaigns we've had the pleasure of placing our eyes upon.
94. Electro Recycling Robot
Look! A robot poos electronic stuff! Ha ha! But really, this print advertising campaign from Euro RSCG is a tongue-in-cheek execution of quite a serious issue (electronic recycling). You may be wondering how an excreting robot is relevant but it all becomes clear with the tag line, 'potty train your e-waste'.
The artistic direction is simple yet effective. The font at the bottom of this print ad is also big enough to entice the reader's attention and ensure the message has firmly been executed.
95. Pizza & Love: Fight for the Amazonas
Most companies have been jumping on the green bandwagon for some time now (and so they should!). But one that is probably least likely to do so is a pizza restaurant/take-away. This campaign was designed to raise awareness of its eco-friendly packaging (100 per cent recycled pizza boxes) and its use of only organic products.
The execution is brilliantly done, from the broccoli forest to the greasy planet in the background. Also notice the peace logo in the bottom left hand corner: it's another pizza! Little touches such as these is what makes print advertising so innovative.
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That's it for now! Have you seen any inspiring print ads? Which one of these is your favourite? Let us know your thoughts in the comments box below!