The 17 best startup logos of 2017

When it comes to launching a startup, logo design is not usually at the forefront of people’s minds. And rightly so. Finding a product or service that people care about, recruiting the right talent, raising seed funding – those are your priorities at this stage. And many startups get by just fine in the early years with no logo at all.

If you do find time to develop a logo, though, it can help enormously with spreading the word about your nascent enterprise – as long as it’s done right, that is. Here are 17 logos for 2017 startups that we reckon hit the sweet spot.

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Tom May

Tom May is an award-winning journalist and editor specialising in design, photography and technology. Author of the Amazon #1 bestseller Great TED Talks: Creativity, published by Pavilion Books, Tom was previously editor of Professional Photography magazine, associate editor at Creative Bloq, and deputy editor at net magazine. Today, he is a regular contributor to Creative Bloq and its sister sites Digital Camera World, T3.com and Tech Radar. He also writes for Creative Boom and works on content marketing projects.