Watch this! Typography-based animation for the Olympics

This imaginative campaign makes good use of animated typography to bring the words of an Olympic gymnast to life. Take a look!

We can’t wait for the Olympics to start, and this awesome animation is getting us more excited than ever!

The video, directed by Moisés Arancibia, conveys the story of US gymnast John Orozco in a primarily red, white and blue animation heavy on geometric angles and typography that reinforces key inspirational words and messages.

Each of the 12 videos begins with a live interview with a different athlete; then the view cuts to an animated interpretation of their story. The campaign, titled 'The Team Behind The Team' is a collaboration between Y&R, VML, Cohn & Wolfes and Duck Studios.

Why not check out our typography tutorials, and view glossary of type terms if you've ever pondered the question What is Typography?.