3D paper art puts Adidas in the spotlight

This pastel 3D paper art provides a perfect platform for Adidas' new running shoes.

Adidas paper art

Maud Vantours specialises in 3D paper art set designs

With the digital world continuing to take over branding, advertising and more, others are turning to the seemingly dying craft of paper art for their latest campaign. Here, Paris based artist and designer Maud Vantours has created a gorgeous pastel based paper art project for shoe giants Adidas.

Colour, graphics and paper have a prominent place in her work, creating sculptures to produce a number of dreamlike landscapes. "Over time, paper my favorite material," she explains. "Layer upon layer patterns are created with an accumilating sense of volume. It becomes a precious object for me."

Using retro patterns and pastel colours, the paper art compliments each sneaker design throughout the new collection – and if you look closely enough you'll spot the iconic Adidas logo, the three stripes. There's certainly plenty of volume throughout, as the 3D aspect allows a platform to be created to showcase each new shoe design.

Adidas paper art

Adidas paper art

Adidas paper art

Have you seen any inspiring paper art? Let us know in the comments box below!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.