Coca-Cola brings branding to the blind

Coca-Cola has branched out into braille – allowing its blind customers to feel their names on the cans.

Coca-Cola has had some incredibly successful campaigns throughout its history. Arguably the most successful is its 'Share a Coke' campaign, which continues to see thousands of consumers searching to find their own name, as well as those of their friends, on the drinks. Blind consumers, however, weren't able to experience this – until now.

Discover these outstanding uses of colour in branding

Expanding the line to now include braille cans and bottles, Coca-Cola wanted to ensure its blind customers got to experience the fun too. Showcasing the expanded campaign with a heart-warming new commercial, it's a step in the right direction for inclusive campaigns.

Sure to inspire other brands, Coca-Cola continues to lead the way in terms of inspirational and intelligent campaign executions. Hopefully, it's only a matter of time before other major brands begin to follow suit.

[via Dot Rising]

Liked this? Read these!

ABOUT THE AUTHOR

A founder member of the Creative Bloq team, Sammy Maine is now a freelance journalist. She also thinks that Buffy the Vampire Slayer is probably the best television series ever created.