Heinz cooks up a new logo with Kraft Foods

Two of the world's most recognisable food companies merge and create a new logo.

Heinz and Kraft Foods are two of the biggest food processing groups in the world. Chances are we've all eaten a can of beans distributed by one of these giant companies.

Kraft logo

Kraft Foods is one of the world's biggest food processors

July saw the merging of Kraft Foods and Heinz, creating the logically named Kraft Heinz Company. Now the fifth largest food and beverage business in the world, the Kraft Heinz Company packs an impressive portfolio of household names.

As far as consumers are concerned, one of the most notable differences will be the introduction of the Kraft Heinz logo.

Kraft Heinz logo

The Kraft Heinz logo merges the two big brand names

Taking each brand name out of their iconic borders and squishing them together with the help of a tapered letter 't', the logo reflects the merging of the two food groups. With the help of bold colouring, shoppers are reassured that they're still buying the same foods they know and love.

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ABOUT THE AUTHOR

Dom Carter is staff writer at Creative Bloq. Coming from an SEO and web copywriting background, Dom first came to Future for a week of work experience at SFX magazine. Away from the office, Dom likes to write scripts and short stories, and watch an unhealthy amount of Doctor Who.